Reasons to Rack
- Nordstrom Rack
- Maya Margolina
Nordstrom Rack
Overview
This campaign was all about featuring the variety of Nordstrom Rack's customers and all their unique reasons for why they shop at "Rack".
- branded
Project Details
Human Element was brought on to produce Nordstrom Rack's Holiday 2023 Campaign, which included two :30 spots, additional cutdowns for social and digital, stills, and additional content for a Spring Campaign. The spot was captured as a mixture of studio build environments and in-store live action.This campaign was all about featuring the variety of Nordstrom Rack's customers and all their unique reasons for why they shop at "Rack". We captured over 30+ reason vignettes and 60+ wardrobe looks to give the client content to roll out through Summer, Fall, Mother's Day, Father's Day, and more.
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